The past turbulent year has shown how vulnerable systems are, and how easily peoples' livelihoods can be upended. We have quickly learned that certainty is not a given.
Family-focused communities are taking control of their finances, becoming more informed, and taking action to prevent against future shocks.
This piece explores the accelerating trend in financial wellness; revealing how brands can help facilitate family learning and connect to these communities, empowering them to make decisions today that will secure their future. A steady increase in engagement with financial wellness content across 'family' communities tracking on the Codec platform.
Fusing AI-driven cultural intelligence with human imagination, we help brands to discover and tap in to pockets of culture that drive growth. We harness cultural data to inform every step of the marketing process - from brand strategy through to creative approaches, through to activating in media.