How can brands use their power to affect real societal change?
Exploring a dynamic and...
Posted by Clementine Bernhardt
How to stay relevant - now. Based on analysis of hundreds of thousands of global data points, our...
Our latest report highlights two tribes on the rise with a growing influence on beauty, cosmetics,...
In this edition of Brands in Culture, we look at how Vogue Italia has tempered a traditionally...
Posted by Meng He
"Change is a process which has to be managed" - Kofi Annan
Forget conscious uncoupling, today it’s all about actively unbranding.
Posted by Martin Adams
The Codec blog is the number one place to learn about everything from content marketing, to artificial intelligence and, of course, all things Codec.