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Digital Transformation Covid-19 Codec
Planning Digital Transformation? It's Already Happened

Posted by Rebecca Allen

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Time to experiment with kink?

How understanding kink culture could unlock growth opportunities for brands. 

Posted by Stephen Spencer

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Growing trust by shrinking your say-do gap

Listening to a podcast the other day I heard a quote that stuck in my head. “We have a president...

Posted by Stephen Spencer

Legacy environmentalists
The Environmental Divide

At Codec we fundamentally believe in order to be successful and grow, brands need to be relevant in...

Posted by Benjamin Zoll

The "Multiplier" effect

The Internet provides a staggering multiplier effect. This was never more evident than last week...

Posted by Martin Adams

Putting Advertising in Context

To be effective, contextual targeting must start with the strategy and not with the media however...

Posted by Nick Timon

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