Stephen Spencer


What can The Little Mermaid’s Sebastian the crab teach us about consumer trends in 2021?


As Sebastian sagely observed in 1989, “the human world, it's a mess. Life under the sea is better than anything they've got up there.”  


As it goes, life under the sea might actually be the solution to some of the mess of the human world. 


The benefit-packed products of algaculture - the farming of algae and seaweed - are driving sustainability- minded innovations from personal nutrition to net-zero production processes. 


Algae is even one of the top contenders in the fight against single use plastic.


At Codec we analyse millions of content engagements to tag and track how audiences engage with their interests and passions over time. 


We’ve seen a continued rise in engagement with content and products containing algae and seaweed across food, beauty and sustainability focused communities.


Worldwide search trends paint a similar picture. Over the past 6 months ‘seaweed’ and ‘algae’ related terms have risen by 35% and 40% respectively. 

Next post