Codec.ai

Blog

The "Multiplier" effect

The Internet provides a staggering multiplier effect. This was never more evident than last week...

Posted by Martin Adams 26-Jul-2019 15:45:31

Putting Advertising in Context

To be effective, contextual targeting must start with the strategy and not with the media...

Posted by Nick Timon 19-Jul-2019 11:43:25

54732509_320808215303770_3775636044296809205_n

The real beauty of cultural change

"Change is a process which has to be managed" - Kofi Annan

Posted by Meng He 17-Jul-2019 13:35:20

9389e4f632fa4fb3b0fd2050c3065a45_7a7376c6864d4ebaa39120360d16a252_original

The Cookie Has Crumbled

Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...

Posted by Nick Timon 26-Jun-2019 09:17:06

Codec wins Best AI Product in Marketing at CogX

Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...

Posted by Jonathan Wallace 19-Jun-2019 10:17:17

Today Feed Product release

“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...

Posted by Nick Timon 05-Jun-2019 11:44:41

Culture eats Marmite for Brexit

As Peter Drucker never said.

Posted by Stephen Spencer 05-Jun-2019 11:27:07

Codec nominated for The Europas & Masterclassing Awards

It's been a big few weeks for Codec ...

Posted by Jonathan Wallace 05-Jun-2019 11:25:22

Using AI to Map the Culture of Gaming

Many brands want to engage gamers with marketing content, but there is no such thing as just a...

Posted by Benjamin Zoll 24-May-2019 11:40:42

Why data is the answer to creating content that emotionally connects

While data might seem to be the antithesis of creativity, it can actually help brands understand...

Posted by Martin Adams 11-Apr-2019 10:32:07

Is this the era of unbranding?

Forget conscious uncoupling, today it’s all about actively unbranding.

Posted by Martin Adams 03-Apr-2019 15:52:50

Mind the authenticity gap

Why do some brands connect so intensely to audiences and yet others fail miserably?

Posted by Nick Timon 28-Mar-2019 15:24:15

Cattle, Grasshoppers and Cutting Through the Noise

Lessons in audience behaviours and anthropomorphism from the French Revolution.

Posted by David Shawcross 01-Feb-2019 15:07:36

Avoid the catfishes of Influencer Marketing with Codec

How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...

Posted by David Shawcross 07-Dec-2018 16:06:38

How to create a potential customer profile

The value of an effective customer profile should not be underestimated. In the same way that a...

Posted by Jonathan Wallace 28-Nov-2018 17:13:14

How to create content that resonates in a post-'like' world

I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. ...

Posted by Jonathan Wallace 28-Nov-2018 17:11:57

Get updates

The Codec blog is the number one place to learn about everything from content marketing,
to artificial intelligence and, of course, all things Codec.

Get updates

Subscribe to Email Updates