Post-pandemic, the modern workforce is being redefined - an employee’s worth is no longer measured...
Posted by Bia Bezamat
Innovations in sustainable packaging are breaking old consumer habits, providing more responsible...
As interest in the metaverse grows and the NFT market continues to attract new entrants, it’s...
Posted by Will Oshiro de Groot
What can The Little Mermaid’s Sebastian the crab teach us about consumer trends in 2021?
Posted by Stephen Spencer
Social climbing is taking off.
As city dwellers seek to make the most of domestic holiday discoveries, countryside retreats and...
Homemakers are upgrading their personal spaces to suit post-pandemic needs and to live - and host -...
A progressively-minded community seeking to reform the gaming landscape and create a more...
Snacking has already been on the rise, but working from home and new health concerns have helped...
The rise of cooking as creative expression, catalysed by Covid.
Posted by Margarida Martinho
Platforms and brands are rising up to finally cater to women* who have long been underserved in...
Post-Covid travellers want to reduce their impact, and are demanding airlines proactively be part...
Consumers are turning to mood-altering food and drinks as they seek relaxation in a tumultuous...
Educated beauty consumers are exploring the close relationship between what they eat and their...
Posted by Ciara Murphy
Cannabis culture is crossing the chasm and lighting up the mainstream in weird and wonderful ways,...
Posted by Jonathan Wallace
How the historically overlooked gaming world is emerging as a leading space in inclusive design and...
Taking one’s time. Indulging. Idling. Loafing. The art and practice of intentional downshifting and...
Beauty fanatics have discovered a new way to treat their acne, and as a result, are moving away...
Meet the Gen Z-ers disrupting established markets, creating new ones and changing the rules of the...
Family-focused communities are taking action to improve their financial wellness
Connecting to the new fashion consumer
Posted by Clementine Bernhardt
How can brands use their power to affect real societal change?
Exploring a dynamic and...
How to stay relevant - now. Based on analysis of hundreds of thousands of global data points, our...
Posted by Rebecca Allen
Posted by Mark White
Posted by Nick Timon
Our latest report highlights two tribes on the rise with a growing influence on beauty, cosmetics,...
In this edition of Brands in Culture, we look at how Vogue Italia has tempered a traditionally...
Posted by Meng He
For years we have been trying to deliver against the basic principles of marketing; to get the...
Posted by Dharmesh Patel
How understanding kink culture could unlock growth opportunities for brands.
Listening to a podcast the other day I heard a quote that stuck in my head. “We have a president...
Cultural Tribes may sound like yet another marketing buzzword. But they're also the key to unlock...
Posted by Martin Adams
“I was worried about my own vagina. It needed a context of other vaginas-- a community, a culture...
Posted by Alice Humphreys
At Codec we fundamentally believe in order to be successful and grow, brands need to be relevant in...
Posted by Benjamin Zoll
The Internet provides a staggering multiplier effect. This was never more evident than last week...
To be effective, contextual targeting must start with the strategy and not with the media however...
"Change is a process which has to be managed" - Kofi Annan
Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...
Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...
“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...
As Peter Drucker never said.
It's been a big few weeks for Codec ...
Many brands want to engage gamers with marketing content, but there is no such thing as just a...
While data might seem to be the antithesis of creativity, it can actually help brands understand...
Forget conscious uncoupling, today it’s all about actively unbranding.
Why do some brands connect so intensely to audiences and yet others fail miserably?
Lessons in audience behaviours and anthropomorphism from the French Revolution.
Posted by David Shawcross
How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...
The value of an effective customer profile should not be underestimated. In the same way that a...
I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. Along...
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