How can brands use their power to affect real societal change?
Exploring a dynamic and...
Posted by Clementine Bernhardt
How to stay relevant - now. Based on analysis of hundreds of thousands of global data points,...
Posted by Rebecca Allen
Posted by Mark White
Posted by Nick Timon
Our latest report highlights two tribes on the rise with a growing influence on beauty,...
In this edition of Brands in Culture, we look at how Vogue Italia has tempered a traditionally...
Posted by Meng He
For years we have been trying to deliver against the basic principles of marketing; to get the...
Posted by Dharmesh Patel
How understanding kink culture could unlock growth opportunities for brands.
Posted by Stephen Spencer
Listening to a podcast the other day I heard a quote that stuck in my head. “We have a president...
Cultural Tribes may sound like yet another marketing buzzword. But they're also the key to...
Posted by Jonathan Wallace
Posted by Martin Adams
“I was worried about my own vagina. It needed a context of other vaginas-- a community, a...
Posted by Alice Humphreys
At Codec we fundamentally believe in order to be successful and grow, brands need to be relevant...
Posted by Benjamin Zoll
The Internet provides a staggering multiplier effect. This was never more evident than last week...
To be effective, contextual targeting must start with the strategy and not with the media...
"Change is a process which has to be managed" - Kofi Annan
Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...
Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...
“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...
As Peter Drucker never said.
It's been a big few weeks for Codec ...
Many brands want to engage gamers with marketing content, but there is no such thing as just a...
While data might seem to be the antithesis of creativity, it can actually help brands understand...
Forget conscious uncoupling, today it’s all about actively unbranding.
Why do some brands connect so intensely to audiences and yet others fail miserably?
Lessons in audience behaviours and anthropomorphism from the French Revolution.
Posted by David Shawcross
How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...
The value of an effective customer profile should not be underestimated. In the same way that a...
I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. ...
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