In this edition of Brands in Culture, we look at how Vogue Italia has tempered a traditionally...
Posted by Meng He 16-Jan-2020 15:24:04
For years we have been trying to deliver against the basic principles of marketing; to get the...
Posted by Dharmesh Patel 31-Dec-2019 17:09:06
How understanding kink culture could unlock growth opportunities for brands.
Posted by Stephen Spencer 06-Dec-2019 12:19:07
Listening to a podcast the other day I heard a quote that stuck in my head. “We have a president...
Posted by Stephen Spencer 15-Nov-2019 09:48:35
Cultural Tribes may sound like yet another marketing buzzword. But they're also the key to...
Posted by Jonathan Wallace 08-Oct-2019 17:22:45
Posted by Martin Adams 17-Sep-2019 09:04:15
“I was worried about my own vagina. It needed a context of other vaginas-- a community, a...
Posted by Alice Humphreys 11-Sep-2019 17:52:52
At Codec we fundamentally believe in order to be successful and grow, brands need to be relevant...
Posted by Benjamin Zoll 10-Sep-2019 19:25:04
The Internet provides a staggering multiplier effect. This was never more evident than last week...
Posted by Martin Adams 26-Jul-2019 15:45:31
To be effective, contextual targeting must start with the strategy and not with the media...
Posted by Nick Timon 19-Jul-2019 11:43:25
"Change is a process which has to be managed" - Kofi Annan
Posted by Meng He 17-Jul-2019 13:35:20
Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...
Posted by Nick Timon 26-Jun-2019 09:17:06
Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...
Posted by Jonathan Wallace 19-Jun-2019 10:17:17
“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...
Posted by Nick Timon 05-Jun-2019 11:44:41
As Peter Drucker never said.
Posted by Stephen Spencer 05-Jun-2019 11:27:07
It's been a big few weeks for Codec ...
Posted by Jonathan Wallace 05-Jun-2019 11:25:22
Many brands want to engage gamers with marketing content, but there is no such thing as just a...
Posted by Benjamin Zoll 24-May-2019 11:40:42
While data might seem to be the antithesis of creativity, it can actually help brands understand...
Posted by Martin Adams 11-Apr-2019 10:32:07
Forget conscious uncoupling, today it’s all about actively unbranding.
Posted by Martin Adams 03-Apr-2019 15:52:50
Why do some brands connect so intensely to audiences and yet others fail miserably?
Posted by Nick Timon 28-Mar-2019 15:24:15
Lessons in audience behaviours and anthropomorphism from the French Revolution.
Posted by David Shawcross 01-Feb-2019 15:07:36
How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...
Posted by David Shawcross 07-Dec-2018 16:06:38
The value of an effective customer profile should not be underestimated. In the same way that a...
Posted by Jonathan Wallace 28-Nov-2018 17:13:14
I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. ...
Posted by Jonathan Wallace 28-Nov-2018 17:11:57
The Codec blog is the number one place to learn about everything from content marketing, to artificial intelligence and, of course, all things Codec.
