Clementine Bernhardt

The Beauty Report

Our latest report highlights two tribes on the rise with a growing influence on beauty, cosmetics, and personal care brands. 


We believe that brands that connect to culture are brands that grow. 

The Beauty Report is designed for beauty, cosmetics personal care brands, profiling two cultural tribes on the rise, Eco Seekers and Beauty Bros, and how brands can engage them.

Underpinned by social engagement data from our AI-driven audience intelligence platform, we reveal how beauty brands can tap in to tribe passions and interests and build more authentic connections with their audiences.

Get to know the Eco Seekers and Beauty Bros tribes, with practical tips on how your brand can create content and messaging that will land. 

View the executive summary

View the full report 



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