Cultural Tribes may sound like yet another marketing buzzword. But they're also the key to unlock...
Posted by Jonathan Wallace
Posted by Martin Adams
“I was worried about my own vagina. It needed a context of other vaginas-- a community, a culture...
Posted by Alice Humphreys
At Codec we fundamentally believe in order to be successful and grow, brands need to be relevant in...
Posted by Benjamin Zoll
The Internet provides a staggering multiplier effect. This was never more evident than last week...
To be effective, contextual targeting must start with the strategy and not with the media however...
Posted by Nick Timon
"Change is a process which has to be managed" - Kofi Annan
Posted by Meng He
Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...
Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...
“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...
As Peter Drucker never said.
Posted by Stephen Spencer
It's been a big few weeks for Codec ...
Many brands want to engage gamers with marketing content, but there is no such thing as just a...
While data might seem to be the antithesis of creativity, it can actually help brands understand...
Forget conscious uncoupling, today it’s all about actively unbranding.
Why do some brands connect so intensely to audiences and yet others fail miserably?
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