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Putting Advertising in Context

To be effective, contextual targeting must start with the strategy and not with the media...

Posted by Nick Timon

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The Real Beauty of Cultural Change

"Change is a process which has to be managed" - Kofi Annan

Posted by Meng He

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The Cookie Has Crumbled

Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...

Posted by Nick Timon

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Codec wins Best AI Product in Marketing at CogX

Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...

Posted by Jonathan Wallace

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Today Feed Product release

“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...

Posted by Nick Timon

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Culture eats Marmite for Brexit

As Peter Drucker never said.

Posted by Stephen Spencer

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Codec nominated for The Europas & Masterclassing Awards

It's been a big few weeks for Codec ...

Posted by Jonathan Wallace

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Using AI to Map the Culture of Gaming

Many brands want to engage gamers with marketing content, but there is no such thing as just a...

Posted by Benjamin Zoll

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Why data is the answer to creating content that emotionally connects

While data might seem to be the antithesis of creativity, it can actually help brands understand...

Posted by Martin Adams

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Is this the era of unbranding?

Forget conscious uncoupling, today it’s all about actively unbranding.

Posted by Martin Adams

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Mind the authenticity gap

 Why do some brands connect so intensely to audiences and yet others fail miserably?

Posted by Nick Timon

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Cattle, Grasshoppers and Cutting Through the Noise

 Lessons in audience behaviours and anthropomorphism from the French Revolution. 

Posted by David Shawcross

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Avoid the catfishes of Influencer Marketing with Codec

How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...

Posted by David Shawcross

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How to create a potential customer profile

 The value of an effective customer profile should not be underestimated. In the same way that a...

Posted by Jonathan Wallace

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How to create content that resonates in a post-'like' world

 I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. ...

Posted by Jonathan Wallace

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