How can brands use their power to affect real societal change?
Exploring a dynamic and entrepreneurial community - STEM Trailblazers - working to challenge societal expectations around Black representation in science, tech, engineering and mathematics (STEM).
A partnership between Codec and youth insights agency Word on the Curb, this report interrogates Black underrepresentation in STEM, and how brands can support the communities pushing for change.
1. The survey
Word on the Curb survey their digital community to share a selection of views of Black and ethnic minority representation in STEM.
2. The community
Codec strategists extract digital signals from the survey responses, using their unique AI algorithm to assess millions of real-time content engagements to identify the STEM Trailblazers community.
Read the report to uncover the big themes that matter to this community, key media and influencers, predominant personality types and the visuals that influence them; plus guidance on how brands and industry can positively support STEM Trailblazers and their vision.
