Bia Bezamat

Teen traders

Meet the Gen Z-ers disrupting established markets, creating new ones and changing the rules of the game from the comfort of their bedrooms. 

Codec - Teen Traders
Download the one-pager >>

Start small, win big
10-year-old Jaydyn Carr made a 5000% ROI when he sold his GameStop stock - a gift his mother got him for $60 in December 2019 - when the company's value surged in February, earning him $3200.

Once the preserve of the powerful few, the world of stocks and shares is being upended by a generational mindset shift and the democratising forces of digital

Teens have grown up in an always-on connected world. They’ve developed strategy chops through gaming, built knowledge and skills through social community, and have a fearless attitude towards failure.

The hustle generation is now applying that entrepreneurial mindset to their financial wellness. Retail channels like the resale market, now said to be worth $2bn in North America alone, as well as investing apps like Robinhood, are helping facilitate those who want to dabble in the field, but still can’t financially play ball with the Wall Street big dogs. The GameStop debacle, led by Reddit users, showed that it would be naive to underestimate the outliers.

Having grown UK monthly active users by 150% in 2020, Depop represents the Teen Trader mentality in action, by allowing its young users to create a new revenue stream through selling pre-owned clothing online.

It’s becoming clear that students will soon become masters when it comes to playing in more traditional finance spaces as well.


DOWNLOAD THE ONE-PAGER


We are a cultural intelligence platform. Get in touch at [email protected]

Fusing AI-driven cultural intelligence with human imagination, we help brands to discover and tap in to pockets of culture that drive growth. We harness cultural data to inform every step of the marketing process - from brand strategy through to creative approaches, through to activating in media.

Next post