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The Covid-19 Report

How to stay relevant - now. Based on analysis of hundreds of thousands of global data points,...

Posted by Clementine Bernhardt 07-May-2020 16:55:21

What would it take for AI to replace creatives?
What would it take for AI to replace creatives?

Posted by Mark White 05-Mar-2020 12:09:26

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Greta thinks your Brand Purpose sucks (and probably so do you)

Posted by Nick Timon 20-Feb-2020 17:03:40

The Beauty Report
The Beauty Report

Our latest report highlights two tribes on the rise with a growing influence on beauty,...

Posted by Clementine Bernhardt 07-Feb-2020 17:50:33

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Vogue Italia: Why Luxury Doesn't Always Mean Excess

In this edition of Brands in Culture, we look at how Vogue Italia has tempered a traditionally...

Posted by Meng He 16-Jan-2020 15:24:04

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The Real Beauty of Cultural Change

"Change is a process which has to be managed" - Kofi Annan

Posted by Meng He 17-Jul-2019 13:35:20

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Culture eats Marmite for Brexit

As Peter Drucker never said.

Posted by Stephen Spencer 05-Jun-2019 11:27:07

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Is this the era of unbranding?

Forget conscious uncoupling, today it’s all about actively unbranding.

Posted by Martin Adams 03-Apr-2019 15:52:50

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Mind the authenticity gap

 Why do some brands connect so intensely to audiences and yet others fail miserably?

Posted by Nick Timon 28-Mar-2019 15:24:15

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