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Why data is the answer to creating content that emotionally connects

While data might seem to be the antithesis of creativity, it can actually help brands understand...

Posted by Martin Adams 11-Apr-2019 10:32:07

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Is this the era of unbranding?

Forget conscious uncoupling, today it’s all about actively unbranding.

Posted by Martin Adams 03-Apr-2019 15:52:50

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Mind the authenticity gap

 Why do some brands connect so intensely to audiences and yet others fail miserably?

Posted by Nick Timon 28-Mar-2019 15:24:15

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Cattle, Grasshoppers and Cutting Through the Noise

 Lessons in audience behaviours and anthropomorphism from the French Revolution. 

Posted by David Shawcross 01-Feb-2019 15:07:36

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