Connecting to the new fashion consumer
Posted by Clementine Bernhardt
How can brands use their power to affect real societal change?
Exploring a dynamic and...
How to stay relevant - now. Based on analysis of hundreds of thousands of global data points,...
Our latest report highlights two tribes on the rise with a growing influence on beauty,...
While data might seem to be the antithesis of creativity, it can actually help brands understand...
Posted by Martin Adams
Forget conscious uncoupling, today it’s all about actively unbranding.
Why do some brands connect so intensely to audiences and yet others fail miserably?
Posted by Nick Timon
Lessons in audience behaviours and anthropomorphism from the French Revolution.
Posted by David Shawcross
The Codec blog is the number one place to learn about everything from content marketing, to artificial intelligence and, of course, all things Codec.
