Blog
david-ngo-UdToY22XYJQ-unsplash
Why tightening privacy elevates advertising

For years we have been trying to deliver against the basic principles of marketing; to get the...

Posted by Dharmesh Patel

plkkcehpboiaj09unz7t
Time to experiment with kink?

How understanding kink culture could unlock growth opportunities for brands. 

Posted by Stephen Spencer

Legacy environmentalists
The Environmental Divide

At Codec we fundamentally believe in order to be successful and grow, brands need to be relevant...

Posted by Benjamin Zoll

9389e4f632fa4fb3b0fd2050c3065a45_7a7376c6864d4ebaa39120360d16a252_original
The Cookie Has Crumbled

Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...

Posted by Nick Timon

florian-gagnepain-1104716-unsplash
Using AI to Map the Culture of Gaming

Many brands want to engage gamers with marketing content, but there is no such thing as just a...

Posted by Benjamin Zoll

contemplating-creativity-2
Why data is the answer to creating content that emotionally connects

While data might seem to be the antithesis of creativity, it can actually help brands understand...

Posted by Martin Adams

image (2)
Is this the era of unbranding?

Forget conscious uncoupling, today it’s all about actively unbranding.

Posted by Martin Adams

Get updates

The Codec blog is the number one place to learn about everything from content marketing,
to artificial intelligence and, of course, all things Codec.

Subscribe to Email Updates

2019 © CodecPrivacy statement