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Why tightening privacy elevates advertising

For years we have been trying to deliver against the basic principles of marketing; to get the...

Posted by Dharmesh Patel

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Time to experiment with kink?

How understanding kink culture could unlock growth opportunities for brands. 

Posted by Stephen Spencer

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The Environmental Divide

At Codec we fundamentally believe in order to be successful and grow, brands need to be relevant in...

Posted by Benjamin Zoll

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The Cookie Has Crumbled

Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...

Posted by Nick Timon

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Using AI to Map the Culture of Gaming

Many brands want to engage gamers with marketing content, but there is no such thing as just a...

Posted by Benjamin Zoll

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Why data is the answer to creating content that emotionally connects

While data might seem to be the antithesis of creativity, it can actually help brands understand...

Posted by Martin Adams

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Is this the era of unbranding?

Forget conscious uncoupling, today it’s all about actively unbranding.

Posted by Martin Adams

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