Posted on June 15, 2023 by Codec Team

Codec's 2023 travel trend report


As we move beyond the pandemic, people are beginning to seek out new, unique ways to travel the world. 

With the arrival of summer just around the corner, we’re taking a look at the travel trends found on the Codec platform that we predict will reign supreme this year.

From the advent of flight lite travel to the concept of ‘hibernation holidays’, we have tapped into our platform to unveil the pivotal transformations taking place within our vibrant travel communities.

Flight-lite travel

Across our travel communities, we’re seeing a significant dip in interest in topics related to more ‘traditional’ holidays, such as Package Holidays and Organised Tours (-22% from 2022), and an increase in interest in topics such as Eco-tourism (+30% from 2022) and Boat Travel (+25% from 2022).

As consumers become increasingly wary of their impact on the planet, and with the memory of the flight chaos of 2022 fresh in their minds, communities are moving away from booking flights as their first mode of transport

Helped along by more flexible working arrangements and a desire to get ‘off the beaten track’, travellers are seeing how far they can get before needing to board a plane, and without a specific destination in mind. The joy is in the journey.

Hibernation holidays

Brought about thanks in part to more flexible working and improved benefits packages, hibernation holidays are long trips to warmer climates during the winter months. 

We can see the most evidence of this growing trend amongst our communities with luxury spending habits. 

For some, interest in Swimwear/Beachwear is 20% higher in January 2023 than in June 2022, and interest in Luggage & Travel Accessories peaks in October, 30% higher than in June. 

For Luxury communities, indulging in culture to escape the mundanity of everyday life is a common theme, so it’s not surprising to see how this is manifesting in the way they approach trips abroad.

Type 2 holidays

At the same time, Adventure Tourism interest is on the rise (up by 29% from 2022), as well as interests in Travelling to Snowbound Destinations (up 18% from 2022). 

This suggests that - with a renewed lust for life after the pandemic years -  people are flipping the focus of their holidays - from relaxing and enjoying new cultures; to seeking out high-octane challenges and self-betterment. 

At Codec, we work with ambitious brands globally, helping them supercharge their growth through the power of communities. 

Want to tap into your undiscovered communities and unlock your brand potential? Get in touch

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