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The rise of gender-fluid fashion: a Codec communities report
With forward-thinking new generations, and the rise of social media democratising how and who we get our information from, people are beginning to...

Posted on December 5, 2022

Community Snapshot: Creative Spirits
Passionate and connected, this community is spearheading a major revolution in the arts, led by boundless creativity and a spirit of collaboration.

Posted on November 29, 2022

Trend Report: Are we moving offline?
Digital natives are now favouring an online aesthetic that celebrates life spent offline. Evidence of this started in 2021 with Instagram photo dumps...

Posted on November 29, 2022

Codec - Associate Patrons of the British Fashion Council
As Elle News reported - even Anna Wintour couldn't exercise control over national lockdowns, and so - after a largely unattended A/W 2020 fashion...

Posted on October 11, 2022

Kidcore Aesthetic
A colourful manifestation of a desire for simpler, less anxious times - Kidcore is riding on a huge nostalgia-driven wave sweeping through culture.

Posted on December 5, 2021

Quiet Luxury
In times of economic downturn luxury consumers look for more discreet methods to showcase wealth and status.

Posted on November 11, 2021

Eco Flyers
Travelling "smart" will truly define global mobility in a post-Covid world. Where to go is clearly a key driver but now how to get there is...

Posted on November 4, 2021

Male Skincare Stepchange
Male skincare is finally catching up. Sainsbury's have recently announced they are stocking Aaron Wallace, an Afro hair care brand for black men, in...

Posted on October 21, 2021

Progressive Policies
Post-pandemic, the modern workforce is being redefined - an employee’s worth is no longer measured by presenteeism or how much their personal and...

Posted on October 6, 2021

Packing Less of a Punch
Innovations in sustainable packaging are breaking old consumer habits, providing more responsible ways to consume.

Posted on October 6, 2021

Non-Fungible... Love?
As interest in the metaverse grows and  the NFT market continues to attract new entrants, it’s clear that an increasing number of players are keen to...

Posted on October 6, 2021

Meet the Alga-Culturalists
What can The Little Mermaid’s Sebastian the crab teach us about consumer trends in 2021?

Posted on October 6, 2021

Social Climbers
Social climbing is taking off.

Posted on October 6, 2021

Eco flyers
Post-Covid travellers want to reduce their impact, and are demanding airlines proactively be part of the change.

Posted on May 11, 2021

High society
Cannabis culture is crossing the chasm and lighting up the mainstream in weird and wonderful ways, and allowing brands to blaze a trail. 

Posted on April 20, 2021

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