The rise of the Tribes. RIP general masses

By Martin Adams | on 20-Mar-2017 16:40:42

In case you missed it, mass marketing is dead. Here's what the fragementation of media and audiences into tribes means for modern advertising strategy.

Topics: Tribes, Content, target audience, media fragmentation

Making Content Great Again

By Jonathan Wallace | on 14-Feb-2017 18:39:39

Hey everyone! We've got some company updates for you in this blog post - lots of impressive numbers, news and testimonials.

Topics: Content Marketing, Artificial Intelligence, Company Update

Brands and Counterculture: How brands react to cultural trends to become more than just a ‘product’

By Martin Adams | on 13-Feb-2017 16:56:21

Successful brands stand for something - by commenting on culture, they become more than just their products. When they rebel against the cultural orthodoxy, they inspire loyalty from their audience.

Topics: Insider, Content, Case Study, Marketing

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