Blog
joseph-barrientos-93565-unsplash-1
Mind the authenticity gap

 Why do some brands connect so intensely to audiences and yet others fail miserably?

Posted by Nick Timon 28-Mar-2019 15:24:15

Screenshot 2019-02-01 at 14.52.27
Cattle, Grasshoppers and Cutting Through the Noise

 Lessons in audience behaviours and anthropomorphism from the French Revolution. 

Posted by David Shawcross 01-Feb-2019 15:07:36

Did she fool you?
Avoid the catfishes of Influencer Marketing with Codec

How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...

Posted by David Shawcross 07-Dec-2018 16:06:38

maranatha-pizarras-342561-unsplash-1
How to create a potential customer profile

 The value of an effective customer profile should not be underestimated. In the same way that a...

Posted by Jonathan Wallace 28-Nov-2018 17:13:14

yoav-hornung-764794-unsplash
How to create content that resonates in a post-'like' world

 I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. ...

Posted by Jonathan Wallace 28-Nov-2018 17:11:57

Get updates

The Codec blog is the number one place to learn about everything from content marketing,
to artificial intelligence and, of course, all things Codec.

Subscribe to Email Updates

2019 © CodecPrivacy statement