Hey everyone! We've got some company updates for you in this blog post - lots of impressive numbers, news and testimonials.
Successful brands stand for something - by commenting on culture, they become more than just their products. When they rebel against the cultural orthodoxy, they inspire loyalty from their audience.
The value of a well thought out customer profile should not be underestimated. In the same way that a brand would build out a marketing persona, a customer profile can perform an essential function in the sales process. If you don't understand this person, really understand what makes them tick and why they care about what they care about, your sales process will be totally hit and miss. But good profiles are not only about your own sales efficiency, they generate the detail you need to offer that target customer more value. Here, as in all things, you can't win if your customer doesn't.