Creative Spirits don’t see restraints to their artistic pursuits and refuse to be put in one box - they see the whole point of being creative as a chance to explore mediums, materials and approaches. In their universe, there is no right or wrong way to do things.
This community has the great ability to see the beautiful in the everyday and so, gravitate towards content that is authentic and flawed. Leaders in this community are united by their spirit of experimentation, and boundary-breaking collaborations with artists in other disciplines or styles.
Brands looking to build community capital with this audience should take inspiration from the artistic creators that resonate.