A colourful manifestation of a desire for simpler, less anxious times - Kidcore is riding on a huge nostalgia-driven wave sweeping through culture.
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An expression of creativity and identity, Kidcore engagement is spiking across GenZ fashion and beauty communities tracking on Codec.
From ColourPop eyeshadow palettes inspired by My Little Pony to a complete refresh of HypeBeast for Pokemon's 25th anniversary, cultural brands are already drawing creative inspiration from the rainbow and glitter world of kidcore.
An aesthetic trend that speaks to a broader desire for a return to joy; the world has become very serious and grey - Kidcore is all about making life more colourful and fun.
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