Posted on December 5, 2021 by Codec Team

Kidcore Aesthetic

A colourful manifestation of a desire for simpler, less anxious times - Kidcore is riding on a huge nostalgia-driven wave sweeping through culture.

An expression of creativity and identity, Kidcore engagement is spiking across GenZ fashion and beauty communities tracking on Codec.

From ColourPop eyeshadow palettes inspired by My Little Pony to a complete refresh of HypeBeast for Pokemon's 25th anniversary, cultural brands are already drawing creative inspiration from the rainbow and glitter world of kidcore.

An aesthetic trend that speaks to a broader desire for a return to joy; the world has become very serious and grey - Kidcore is all about making life more colourful and fun.

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