Codec.ai | Brand Relevance

Blog

Staycation nation

As city dwellers seek to make the most of domestic holiday discoveries, countryside retreats and...

Posted by Will Oshiro de Groot

Super hosters

Homemakers are upgrading their personal spaces to suit post-pandemic needs and to live - and...

Posted by Bia Bezamat

Gaming reformers

A progressively-minded community seeking to reform the gaming landscape and create a more...

Posted by Will Oshiro de Groot

Snacks with benefits

Snacking has already been on the rise, but working from home and new health concerns have helped...

Posted by Will Oshiro de Groot

Culinary creatives

The rise of cooking as creative expression, catalysed by Covid.

Posted by Margarida Martinho

Ethical pet parents

Posted by Stephen Spencer

Sports sheroes

Platforms and brands are rising up to finally cater to women* who have long been underserved in...

Posted by Bia Bezamat

Eco flyers

Post-Covid travellers want to reduce their impact, and are demanding airlines proactively be...

Posted by Bia Bezamat

Mood shifters

Consumers are turning to mood-altering food and drinks as they seek relaxation in a tumultuous...

Posted by Bia Bezamat

Edible beauty

Educated beauty consumers are exploring the close relationship between what they eat and their...

Posted by Ciara Murphy

Progressive play

How the historically overlooked gaming world is emerging as a leading space in inclusive design...

Posted by Will Oshiro de Groot

Slow- lifers

Taking one’s time. Indulging. Idling. Loafing. The art and practice of intentional downshifting...

Posted by Stephen Spencer

Beauty badging

Beauty fanatics have discovered a new way to treat their acne, and as a result, are moving away...

Posted by Bia Bezamat

Teen traders

Meet the Gen Z-ers disrupting established markets, creating new ones and changing the rules of...

Posted by Bia Bezamat

Financial wellbeing - the new self-care?

Family-focused communities are taking action to improve their financial wellness

Posted by Will Oshiro de Groot

Fashion - 3 communities to watch

Connecting to the new fashion consumer

Posted by Clementine Bernhardt

Get updates

The Codec blog is the number one place to learn about everything from content marketing,
to artificial intelligence and, of course, all things Codec.

Get updates

Subscribe to Email Updates