Connecting to the new fashion consumer
Posted by Clementine Bernhardt
How can brands use their power to affect real societal change?
Exploring a dynamic and...
How to stay relevant - now. Based on analysis of hundreds of thousands of global data points,...
Our latest report highlights two tribes on the rise with a growing influence on beauty,...
In this edition of Brands in Culture, we look at how Vogue Italia has tempered a traditionally...
Posted by Meng He
"Change is a process which has to be managed" - Kofi Annan
As Peter Drucker never said.
Posted by Stephen Spencer
Many brands want to engage gamers with marketing content, but there is no such thing as just a...
Posted by Benjamin Zoll
While data might seem to be the antithesis of creativity, it can actually help brands understand...
Posted by Martin Adams
Why do some brands connect so intensely to audiences and yet others fail miserably?
Posted by Nick Timon
The Codec blog is the number one place to learn about everything from content marketing, to artificial intelligence and, of course, all things Codec.
