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How to stay relevant - now. Based on analysis of hundreds of thousands of global data points,...

Posted by Clementine Bernhardt 07-May-2020 16:55:21

Our latest report highlights two tribes on the rise with a growing influence on beauty,...

Posted by Clementine Bernhardt 07-Feb-2020 17:50:33

In this edition of Brands in Culture, we look at how Vogue Italia has tempered a traditionally...

Posted by Meng He 16-Jan-2020 15:24:04

"Change is a process which has to be managed" - Kofi Annan

Posted by Meng He 17-Jul-2019 13:35:20

As Peter Drucker never said.

Posted by Stephen Spencer 05-Jun-2019 11:27:07

Many brands want to engage gamers with marketing content, but there is no such thing as just a...

Posted by Benjamin Zoll 24-May-2019 11:40:42

While data might seem to be the antithesis of creativity, it can actually help brands understand...

Posted by Martin Adams 11-Apr-2019 10:32:07

Why do some brands connect so intensely to audiences and yet others fail miserably?

Posted by Nick Timon 28-Mar-2019 15:24:15

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