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The community future-proofing for generations to come
Politically progressive and highly responsible, the Generational Guardians are conscious of their role within society and are determined to leave...

Posted on September 14, 2023

Engagement with offline entertainment topics is on the rise
Engagement with offline entertainment topics and ideas are on the rise, even amongst typically digitally-led communities.

Posted on September 14, 2023

Codec is joining Pentad
Codec is joining Pentad
Pentad Launches with its First Acquisitions of Codec.ai and Versus, Fusing Community Intelligence with Creative and Production, Solidifying Pentad as...

Posted on June 28, 2023

Can Generative AI really replace creativity?
Historically, creativity has been predominantly regarded as an exclusively human endeavour. As one Twitter user put it; “Humans doing the hard jobs...

Posted on June 20, 2023

Codec's 2023 travel trend report
As we move beyond the pandemic, people are beginning to seek out new, unique ways to travel the world.

Posted on June 15, 2023

What pet care brands can learn from Pedigree's Fosterverse
The pet care industry is booming, and for good reason: pets have become an essential part of our lives, and we want to give them the very best care....

Posted on May 16, 2023

Kitchen Rituals & Building Belonging: Why is the party always in the kitchen?
With the cost of living rising, and the hangover from the pandemic making people want to embrace the Summer months now more than ever, we’re seeing a...

Posted on April 27, 2023

Food in a time of crisis - changing eating habits through the recession
As the economic recession continues to impact the world, people's daily routines and habits have been forced to change. One area where this is...

Posted on April 13, 2023

Addressing the problem of data bias in AI models
AI has been used by humans for decades. It was first discovered as a tool in the late 1950s and its usage has grown massively in recent years, thanks...

Posted on April 4, 2023

Q1 Tech trends from the Codec community index
2023 has already seen some pretty sizable shifts in the media and tech landscape. Even without the influence of the major (tweeting) players, our...

Posted on March 30, 2023

All Change Please: Codec communities' differing reactions to LFW 2023
All eyes were on London last week as the capital unveiled a series of bold and innovative styles at Fashion Week. From feminine Grunge to dressed-up...

Posted on March 1, 2023

Our changing relationship with alcohol
As a species, our relationship with alcohol has - naturally - shifted over time. From the 18th century gin craze to alcopops in the 90s; for many of...

Posted on January 26, 2023

The rise of gender-fluid fashion
The construct of gender is an enormous topic, broken down across numerous subtopics tracked across the Codec platform.

Posted on December 22, 2022

Are we all moving offline?
Digital natives are now favouring an online aesthetic that celebrates life spent offline.

Posted on December 22, 2022

Community Snapshot: Creative Spirits
Passionate and connected, this community is spearheading a major revolution in the arts, led by boundless creativity and a spirit of collaboration.

Posted on December 21, 2022

Codec - Associate Patrons of the British Fashion Council
As Elle News reported - even Anna Wintour couldn't exercise control over national lockdowns, and so - after a largely unattended A/W 2020 fashion...

Posted on December 12, 2022

Slow lifers - the art of slowing down
Taking one’s time. Indulging. Idling. Loafing. The art and practice of intentional downshifting and slow living that’s sweeping through culture.

Posted on December 7, 2022

Staycation nation - the rise of the domestic holiday
As city dwellers seek to make the most of domestic holiday discoveries, countryside retreats and car hire are proving increasingly popular.

Posted on December 7, 2022

Super hosters - staying in is the new going out
Homemakers are upgrading their personal spaces to suit post-pandemic needs and to live - and host - better.

Posted on December 7, 2022

Gaming reformers - connecting to a rapidly-growing cultural community 
A progressively-minded community seeking to reform the gaming landscape and create a more inclusive, fun and equal ‘third place’ online.

Posted on December 7, 2022

Snacks with benefits - the rise of functional snacking
Working from home and new health concerns have helped boost an industry focused on functional yet tasty snacks.

Posted on December 7, 2022

Culinary creatives - the rise of cooking as self expression
The rise of cooking as creative expression, catalysed by Covid.

Posted on December 7, 2022

Kidcore Aesthetic
A colourful manifestation of a desire for simpler, less anxious times - Kidcore is riding on a huge nostalgia-driven wave sweeping through culture.

Posted on December 5, 2021

Quiet Luxury - wealth worn discreetly
In times of economic downturn luxury consumers look for more discreet methods to showcase wealth and status.

Posted on November 11, 2021

Eco Flyers - Travelling smart in a post-Covid world
Travelling "smart" will truly define global mobility in a post-Covid world. Where to go is clearly a key driver, but now, how to get there is...

Posted on November 4, 2021

Progressive Policies - redefining the modern workforce
Post-pandemic, the modern workforce is being redefined - an employee’s worth is no longer measured by presenteeism or how much their personal and...

Posted on October 6, 2021

Packing Less of a Punch
Innovations in sustainable packaging are breaking old consumer habits, and providing more responsible ways to consume.

Posted on October 6, 2021

Non-Fungible... Love?
As interest in the metaverse grows and the NFT market continues to attract new entrants, it’s clear that an increasing number of players are keen to...

Posted on October 6, 2021

Social Climbers - How social rock climbing took off

Posted on October 6, 2021

Eco flyers
Post-Covid travellers want to reduce their impact, and are demanding airlines proactively be part of the change.

Posted on May 11, 2021

High society - how cannabis culture came mainstream
Cannabis culture is crossing the chasm and lighting up the mainstream in weird and wonderful ways, and allowing brands to blaze a trail.

Posted on April 20, 2021

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