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Eco flyers

Post-Covid travellers want to reduce their impact, and are demanding airlines proactively be...

Posted by Bia Bezamat

Mood shifters

Consumers are turning to mood-altering food and drinks as they seek relaxation in a tumultuous...

Posted by Bia Bezamat

Edible beauty

Educated beauty consumers are exploring the close relationship between what they eat and their...

Posted by Ciara Murphy

High society

Cannabis culture is crossing the chasm and lighting up the mainstream in weird and wonderful...

Posted by Jonathan Wallace

Progressive play

How the historically overlooked gaming world is emerging as a leading space in inclusive design...

Posted by Will Oshiro de Groot

Slow- lifers

Taking one’s time. Indulging. Idling. Loafing. The art and practice of intentional downshifting...

Posted by Stephen Spencer

Codec - beauty badging
Beauty badging

Beauty fanatics have discovered a new way to treat their acne, and as a result, are moving away...

Posted by Bia Bezamat

Teen traders

Meet the Gen Z-ers disrupting established markets, creating new ones and changing the rules of...

Posted by Bia Bezamat

Financial wellbeing - the new self-care?

Family-focused communities are taking action to improve their financial wellness

Posted by Will Oshiro de Groot

Fashion - 3 communities to watch

Connecting to the new fashion consumer

Posted by Clementine Bernhardt

STEM Trailblazers Codec and Word on the Curb report
STEM Trailblazers - community spotlight

How can brands use their power to affect real societal change?

Exploring a dynamic and...

Posted by Clementine Bernhardt

The Covid-19 Report

How to stay relevant - now. Based on analysis of hundreds of thousands of global data points,...

Posted by Clementine Bernhardt

Digital Transformation Covid-19 Codec
Planning Digital Transformation? It's Already Happened

Posted by Rebecca Allen

What would it take for AI to replace creatives?
What would it take for AI to replace creatives?

Posted by Mark White

Greta header image
Greta thinks your Brand Purpose sucks (and probably so do you)

Posted by Nick Timon

The Beauty Report
The Beauty Report

Our latest report highlights two tribes on the rise with a growing influence on beauty,...

Posted by Clementine Bernhardt

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