Our latest report highlights two tribes on the rise with a growing influence on beauty,...
Posted by Clementine Bernhardt 07-Feb-2020 17:50:33
In this edition of Brands in Culture, we look at how Vogue Italia has tempered a traditionally...
Posted by Meng He 16-Jan-2020 15:24:04
For years we have been trying to deliver against the basic principles of marketing; to get the...
Posted by Dharmesh Patel 31-Dec-2019 17:09:06
How understanding kink culture could unlock growth opportunities for brands.
Posted by Stephen Spencer 06-Dec-2019 12:19:07
Listening to a podcast the other day I heard a quote that stuck in my head. “We have a president...
Posted by Stephen Spencer 15-Nov-2019 09:48:35
Cultural Tribes may sound like yet another marketing buzzword. But they're also the key to...
Posted by Jonathan Wallace 08-Oct-2019 17:22:45
Posted by Martin Adams 17-Sep-2019 09:04:15
“I was worried about my own vagina. It needed a context of other vaginas-- a community, a...
Posted by Alice Humphreys 11-Sep-2019 17:52:52
At Codec we fundamentally believe in order to be successful and grow, brands need to be relevant...
Posted by Benjamin Zoll 10-Sep-2019 19:25:04
The Internet provides a staggering multiplier effect. This was never more evident than last week...
Posted by Martin Adams 26-Jul-2019 15:45:31
To be effective, contextual targeting must start with the strategy and not with the media...
Posted by Nick Timon 19-Jul-2019 11:43:25
"Change is a process which has to be managed" - Kofi Annan
Posted by Meng He 17-Jul-2019 13:35:20
Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...
Posted by Nick Timon 26-Jun-2019 09:17:06
Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...
Posted by Jonathan Wallace 19-Jun-2019 10:17:17
“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...
Posted by Nick Timon 05-Jun-2019 11:44:41
As Peter Drucker never said.
Posted by Stephen Spencer 05-Jun-2019 11:27:07
The Codec blog is the number one place to learn about everything from content marketing, to artificial intelligence and, of course, all things Codec.
