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Using AI to Map the Culture of Gaming

Many brands want to engage gamers with marketing content, but there is no such thing as just a...

Posted by Benjamin Zoll 24-May-2019 11:40:42

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Why data is the answer to creating content that emotionally connects

While data might seem to be the antithesis of creativity, it can actually help brands understand...

Posted by Martin Adams 11-Apr-2019 10:32:07

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Is this the era of unbranding?

Forget conscious uncoupling, today it’s all about actively unbranding.

Posted by Martin Adams 03-Apr-2019 15:52:50

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Mind the authenticity gap

 Why do some brands connect so intensely to audiences and yet others fail miserably?

Posted by Nick Timon 28-Mar-2019 15:24:15

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Cattle, Grasshoppers and Cutting Through the Noise

 Lessons in audience behaviours and anthropomorphism from the French Revolution. 

Posted by David Shawcross 01-Feb-2019 15:07:36

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Avoid the catfishes of Influencer Marketing with Codec

How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...

Posted by David Shawcross 07-Dec-2018 16:06:38

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How to create a potential customer profile

 The value of an effective customer profile should not be underestimated. In the same way that a...

Posted by Jonathan Wallace 28-Nov-2018 17:13:14

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How to create content that resonates in a post-'like' world

 I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. ...

Posted by Jonathan Wallace 28-Nov-2018 17:11:57

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