"Change is a process which has to be managed" - Kofi Annan
Posted by Meng He
Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...
Posted by Nick Timon
Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...
Posted by Jonathan Wallace
“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...
As Peter Drucker never said.
Posted by Stephen Spencer
It's been a big few weeks for Codec ...
Many brands want to engage gamers with marketing content, but there is no such thing as just a...
Posted by Benjamin Zoll
While data might seem to be the antithesis of creativity, it can actually help brands understand...
Posted by Martin Adams
Forget conscious uncoupling, today it’s all about actively unbranding.
Why do some brands connect so intensely to audiences and yet others fail miserably?
Lessons in audience behaviours and anthropomorphism from the French Revolution.
Posted by David Shawcross
How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...
The value of an effective customer profile should not be underestimated. In the same way that a...
I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. ...
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