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Anyone who has been re-targeted by ads will know that while cookies are a good indicator of past...

Posted by Nick Timon 26-Jun-2019 09:17:06

Codec was victorious at this year's CogX as we won Best AI Product in Marketing at the annual...

Posted by Jonathan Wallace 19-Jun-2019 10:17:17

“Every human decision depends on emotion, every single one.” - Antonio Damasio, Neuroscience...

Posted by Nick Timon 05-Jun-2019 11:44:41

As Peter Drucker never said.

Posted by Stephen Spencer 05-Jun-2019 11:27:07

It's been a big few weeks for Codec ...

Posted by Jonathan Wallace 05-Jun-2019 11:25:22

Many brands want to engage gamers with marketing content, but there is no such thing as just a...

Posted by Benjamin Zoll 24-May-2019 11:40:42

While data might seem to be the antithesis of creativity, it can actually help brands understand...

Posted by Martin Adams 11-Apr-2019 10:32:07

Forget conscious uncoupling, today it’s all about actively unbranding.

Posted by Martin Adams 03-Apr-2019 15:52:50

Why do some brands connect so intensely to audiences and yet others fail miserably?

Posted by Nick Timon 28-Mar-2019 15:24:15

Lessons in audience behaviours and anthropomorphism from the French Revolution.

Posted by David Shawcross 01-Feb-2019 15:07:36

How to successfully navigate the minefield of Instagram and choosing the right influencer whilst...

Posted by David Shawcross 07-Dec-2018 16:06:38

The value of an effective customer profile should not be underestimated. In the same way that a...

Posted by Jonathan Wallace 28-Nov-2018 17:13:14

I can’t be the only one who thinks ‘like’ is one of the most insipid words in the universe. ...

Posted by Jonathan Wallace 28-Nov-2018 17:11:57

The Codec blog is the number one place to learn about everything from content marketing,
to artificial intelligence and, of course, all things Codec.